Hi! I am Dhanashree
I am a Seattle-based designer with over 8 years of experience who believes in creating thoughtful, intuitive designs with a people-first mindset.
What I love doing
Vision
Building and driving the vision forward through collaboration and storytelling.
Strategy
Creating scalable, consistent & interconnected experiences that align with the vision.
Impact
Driving impact in a fast-paced and ambiguous environment for 0-1 products.
Connecting the dots
Supply chain solution
I thrive on uncovering connections and patterns. At FedEx Dataworks, I'm channeling this passion to lead design of a new platform, FDX, aimed at integrating the entire merchant journey. My work empowers businesses to seamlessly manage their orders, shipments, inventory, and more!
Product Design Lead (2023 - Present)
Simplifying what matters
Home insurance quotes
I love to design products that make lives easy for people.
At Credible, I helped people quickly compare and secure the right home insurance policy, resulting in 4 out of every 10 insurance seekers purchasing a policy.
Senior Product Designer (2022)
Psychology driven impact
Re-imagining product experience
I am passionate about design psychology and leveraged those principles to redesign a heavy-traffic product details page for a global electrical distributor Rexel, resulting in an 8% increase in cart conversions and expanding the product to multiple European countries.
Senior UX Designer (2020)
Other work I am proud of
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Championed financial inclusion by partnering closely with stakeholders and advocacy groups to successfully launch a bill payment aid program for Exelon's (ComEd) low-income customers. Designed an intuitive, stigma-free application process resulting in over 1000 applicants and access to ~$6M in federal grants within just two weeks of launching ComEd's Smart Assistance Manager.This enhanced Exelon's community impact and advanced diversity, equity, and inclusion goals.
Mindgrub (2021)
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Drove transformational improvements in 911 emergency response systems by leading discovery research and human-centered design for public safety clients. Conducted extensive stakeholder interviews and synthesized insights to build user personas and journey maps. Performed competitive analysis and heuristic evaluations to pinpoint areas for optimization. Designed and prototyped a redesigned 911 call handling dashboard, enabling the client to acquire 5 new regional contracts after the prototype was unveiled at NENA 2021 conference.
Mindgrub (2021)
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Pioneered launch of a new self-checkout mobile app feature that delivered a 40% traffic surge and a 12% revenue boost for Sweden's unmanned, in-store business.
Rexel (2020)
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Revitalized homepage for the French banner, introducing personalized enterprise customer dashboards that lifted traffic by 10% and expanded enterprise service to 3 other European banners.
Rexel (2020)